Alliance University, Bengaluru
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https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/1220| Title: | Customer Relationship Management with Reference to Products of High Customer Involvement |
| Authors: | P. K. Chopra, P. K. Mishra |
| Keywords: | Customer Relationship Management Customer Involvement |
| Issue Date: | 2010 |
| Publisher: | Indian Journal of Marketing |
| Abstract: | Customer relationship management is a powerful functional area of marketing management. It is, therefore. desirable that one should have a re-look at the concept of marketing in some of its evolutionary phases with the change in focus from products to relationships during the past 50 years. |
| URI: | http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/1220 |
| Appears in Collections: | Article Archives |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Customer Relationship Management With Reference to Products.pdf Restricted Access | Customer Relationship Management With Reference to Products | 2.67 MB | Adobe PDF | View/Open Request a copy |
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