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Please use this identifier to cite or link to this item: http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/1225
Title: 3 Idiots: Exploring Innovative Marketing
Authors: Nidhi Upadhyay
Keywords: Innovative Marketing
Issue Date: 2010
Publisher: Indian Journal of Marketing
Abstract: Every business tries to stay upfront with their customers. The free market scenario has brought a situation that is characterized by cutthroat competition. We live in a world that is ruled by "survival of the fittest" policy. The race to be ahead has resulted in companies coming up with new and innovative marketing strategies to gain a competitive edge over their competitors.
URI: http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/1225
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