Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/13507
Title: The Effects of Incidental Ad Exposure on the Formation of Consideration Sets
Authors: Stewart Shapiro
Deborah J. Macinnis
Keywords: minimal attentional resources
Incidental Ad Exposure.
Issue Date: 1997
Publisher: Journal of Consumer Research
Abstract: This study extends research on incidental ad exposure by examining whether incidental exposure to an ad increases the likelihood that a product depicted in the ad will be included in a consideration set. Incidental ad exposure implies that an ad receives minimal attentional resources while other more relevant information is being processed.
URI: http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/13507
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