Alliance University, Bengaluru
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https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/13514| Title: | Phonetic Symbolism and Brand Name Preference |
| Authors: | Tina M. Lowrey L. J. Shrum |
| Keywords: | front vs. back vowels or vowel sounds. |
| Issue Date: | 2007 |
| Publisher: | Journal of Consumer Research |
| Abstract: | Two experiments investigated the effects of phonetic symbolism on brand name preference. Participants indicated preference for fictitious brand names for partic- ular products (or for products with particular attributes) from word pairs that differed only on vowel sound (e.g., front vs. back vowels, or vowel sounds associated with positive vs. negative concepts). |
| URI: | http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/13514 |
| Appears in Collections: | Articles to be qced |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| Phonetic Symbolism and Brand Name.pdf | 3.62 MB | Adobe PDF | View/Open |
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