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Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/13514
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dc.contributor.authorTina M. Lowrey-
dc.contributor.authorL. J. Shrum-
dc.date.accessioned2024-02-27T09:22:39Z-
dc.date.available2024-02-27T09:22:39Z-
dc.date.issued2007-
dc.identifier.urihttp://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/13514-
dc.description.abstractTwo experiments investigated the effects of phonetic symbolism on brand name preference. Participants indicated preference for fictitious brand names for partic- ular products (or for products with particular attributes) from word pairs that differed only on vowel sound (e.g., front vs. back vowels, or vowel sounds associated with positive vs. negative concepts).-
dc.publisherJournal of Consumer Research-
dc.subjectfront vs. back vowels-
dc.subjector vowel sounds.-
dc.titlePhonetic Symbolism and Brand Name Preference-
dc.volVol. 34-
dc.issuedNo. 3-
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