Case Study - Accomplished and Unrecognized Sportsman in Sports Garments Manufacturer -An Unusual Case

Abstract

In the turbulent and dynamic environment, HR functions are becoming more challenging. It becomes the prime responsibility of the HR-Manager to rethink about the employees' future, reformulate strategies for them and rebuild the organization in the right way to retain and make best use of talents. As companies are increasingly realizing the importance of sponsoring sports for marketing their products is a marketing imperative, on the other hand encouraging employees to represent sports teams has become an HR imperative. Towards this, innovative recruitment practices for tracking sportspersons, performance appraisal systems, potential development strategies, competency building processes, and excellent career growth opportunities are being given special concern. Sometimes, diverting employee's potentiality to other activities than that of his prime job coupled with favouritism; create conflict and affect the organizational climate, yet such decisions are justified owing to their impact on the brand value of the company. No organization can grow by emphasizing the personal interest of the employees. Moreover, it is imperative for an S.F. Chandrasekhar organization to think about its long-term goals. At times, rarest of the rare cases, an employee who is recruited under non-sports category but, represents national sports is denied his due by the company as a case in point. In this context, this case study provides a platform for the management students to discuss and sharpen their decision-making skill in connection with the sustenance and best use of a talented sportsman for the greater interest of the company in the light of recruitment policy. Such policy positively discriminates the person employed under such category, and denying opportunity to partake sports for an employee under non-sports category though talented.