Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/13706
Title: Retail Assets Management in Indian Banking - Credit Marketing Model Using Data Mining Approach
Authors: Dinabandhu Bag
Asit Mohanty
Keywords: Clustering
Segnumtation
Forecast
Profitability
Issue Date: 2009
Publisher: Journal of Management
Abstract: With the in creasing competition, decreasing customer loyalty and plethora of banking products, it has become essential in today's sluggish economy for banks to accurately position themselves. This paper presents a credit marketing model using an advanced data mining for acquisition segmentation and profit forecast. The average profitability (NPV) could increase with the use of this approach since the profit accruals vary across segments.
URI: http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/13706
Appears in Collections:Articles to be qced

Files in This Item:
File SizeFormat 
Retail Assets Management in Indian Banking.pdf
  Restricted Access
2.59 MBAdobe PDFView/Open Request a copy


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.