The Effectual Approach of Intrapreneurship

Abstract

Sarasvathy and her followers noted that entrepreneurs often employ "effectual" reasoning. Our conceptual exploration emphasizes that corporate entrepreneurship corresponds to a process in which an organisation gives free rein to effectuation. Up until Sarasvathy's groundbreaking 2001 article, effectual reasoning was ignored in models of corporate entrepreneurship. An extensive exploration ofliterature reveals that an excessive focus on the outcomes ofintrapreneurship results in the dominance of causal explanatory models. This tendency overlooks the effectual dimension as a key factor of success in the implementation process of intrapreneurial initiatives. This paper offers an integrative model that will help researchers to better articulate causal and effectual dimensions of intrapreneurship.