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Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/13767
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dc.contributor.authorHari Sundar. G-
dc.contributor.authorSudharani Ravindran-
dc.date.accessioned2024-02-27T09:23:47Z-
dc.date.available2024-02-27T09:23:47Z-
dc.date.issued2009-
dc.identifier.urihttp://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/13767-
dc.description.abstractThe consumer buying behavior has changed drastically. Earlier the majority of people had a mindset of going in for cheap products. But now the scenario has changed. As the standard of living has increased people have become status conscious. They are more inclined towards branded products. Companies must remember that when they bring out a new product it should match the expectations of the customer.-
dc.publisherJournal of Management and Entrepreneurship-
dc.subjectinclined towards branded products-
dc.subjectexpectations.-
dc.titleEffect of Price Perception and Brand Familiarity - a Study-
dc.volVol. 2-
dc.issuedNo. 1-
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