Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/13767
Title: Effect of Price Perception and Brand Familiarity - a Study
Authors: Hari Sundar. G
Sudharani Ravindran
Keywords: inclined towards branded products
expectations.
Issue Date: 2009
Publisher: Journal of Management and Entrepreneurship
Abstract: The consumer buying behavior has changed drastically. Earlier the majority of people had a mindset of going in for cheap products. But now the scenario has changed. As the standard of living has increased people have become status conscious. They are more inclined towards branded products. Companies must remember that when they bring out a new product it should match the expectations of the customer.
URI: http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/13767
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