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https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/13795| Title: | Chaotics - Philip Kotler and John A. Caslione |
| Authors: | C.P. Ravindranathan |
| Keywords: | Peter Drucker's 'Age of Discontinuity' Andy Groove's 'Only Paranoids Survive' and Alan Greenspan's 'Age of Turbulence'. |
| Issue Date: | 2009 |
| Publisher: | Journal of Management and Entrepreneurship |
| Abstract: | Taking the cue from Peter Drucker's 'Age of Discontinuity', Andy Groove's 'Only Paranoids Survive' and Alan Greenspan's 'Age of Turbulence', redoubtable Philip Kotler and his collaborator John A. Caslione argue in this book that there is manifestly much more risk and uncertainty in business today than ever before and that it would be well for us to accept that this is the new normality. |
| URI: | http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/13795 |
| Appears in Collections: | Articles to be qced |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| Book Review - Chaotics - Philip Kotler.pdf Restricted Access | 839.16 kB | Adobe PDF | View/Open Request a copy |
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