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Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/13856
Title: Purchase Decision Making and Consumer Behaviour-A study of the Influence of Halo Effect
Authors: C.K. Sharma
Keywords: PURCHASE DECISION MAKING and CONSUMER BEHAVIOUR
prominent characteristic.
Issue Date: 2011
Publisher: Journal of Management and Technology
Abstract: Halo Effect has been an interesting area of study among researchers on organizational behavi or as it directly influences the perception of the onlooker regarding a person based on some prominent characteristic. This concept is widely applicable in distorting the perception of people in other area also.
URI: http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/13856
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