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Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/13856
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dc.contributor.authorC.K. Sharma-
dc.date.accessioned2024-02-27T09:24:37Z-
dc.date.available2024-02-27T09:24:37Z-
dc.date.issued2011-
dc.identifier.urihttp://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/13856-
dc.description.abstractHalo Effect has been an interesting area of study among researchers on organizational behavi or as it directly influences the perception of the onlooker regarding a person based on some prominent characteristic. This concept is widely applicable in distorting the perception of people in other area also.-
dc.publisherJournal of Management and Technology-
dc.subjectPURCHASE DECISION MAKING and CONSUMER BEHAVIOUR-
dc.subjectprominent characteristic.-
dc.titlePurchase Decision Making and Consumer Behaviour-A study of the Influence of Halo Effect-
dc.volVol. 3-
dc.issuedNo. 2-
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