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Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/13874
Title: A study on Consumer Behavior Towards Purchase of Eco-Friendly Products
Authors: P. Srinivasa Reddy
M. Nagabhaskar
Keywords: Consumer Buying Behaviour Eco-friendly Products Problems of Green Consumers.
Issue Date: 2017
Publisher: Journal of Management Entrepreneurship (JME)
Abstract: Environment friendly products and green marketing has become a highly attractive subject. Corporate are constantly trying to find the best way to reach the customers with their green message. Customers and businessmen are depending more on environment and have started to pay more attention to the protection of environment.
URI: http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/13874
Appears in Collections:Articles to be qced

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