Application of Neuroscience in Neuromarketing

Abstract

The key challenge marketers' face today is high competition and advertising clutter. In each and every market, consumers have a lot of choice when it comes to products and services. Similarly, too many advertisements across traditional channels (e.g. Print, Tv, Radio, Billboards) and digital channels (e.g. Internet, Social Media, Mobile} are at times irritating and confusing to the consumers.