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DC Field | Value | Language |
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dc.contributor.author | G. Shanmugam | - |
dc.date.accessioned | 2024-02-27T09:24:55Z | - |
dc.date.available | 2024-02-27T09:24:55Z | - |
dc.date.issued | 2018 | - |
dc.identifier.uri | http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/13882 | - |
dc.description.abstract | The key challenge marketers' face today is high competition and advertising clutter. In each and every market, consumers have a lot of choice when it comes to products and services. Similarly, too many advertisements across traditional channels (e.g. Print, Tv, Radio, Billboards) and digital channels (e.g. Internet, Social Media, Mobile} are at times irritating and confusing to the consumers. | - |
dc.publisher | Journal of Management Entrepreneurship (JME) | - |
dc.subject | Neuromarketing | - |
dc.subject | Neuroscience | - |
dc.subject | Advertising | - |
dc.subject | Consumer Behaviour | - |
dc.title | Application of Neuroscience in Neuromarketing | - |
dc.vol | Vol. 12 | - |
dc.issued | No. 3 | - |
Appears in Collections: | Articles to be qced |
Files in This Item:
File | Size | Format | |
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Application of Neuroscience in Neuromarketing.pdf Restricted Access | 2.27 MB | Adobe PDF | View/Open Request a copy |
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