Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/13882
Title: Application of Neuroscience in Neuromarketing
Authors: G. Shanmugam
Keywords: Neuromarketing
Neuroscience
Advertising
Consumer Behaviour
Issue Date: 2018
Publisher: Journal of Management Entrepreneurship (JME)
Abstract: The key challenge marketers' face today is high competition and advertising clutter. In each and every market, consumers have a lot of choice when it comes to products and services. Similarly, too many advertisements across traditional channels (e.g. Print, Tv, Radio, Billboards) and digital channels (e.g. Internet, Social Media, Mobile} are at times irritating and confusing to the consumers.
URI: http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/13882
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