Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/13934
Title: Context Effects at Encoding and Judgment in Consumption Settings- the Role of Cognitive Resources
Authors: Joan Meyers - Levy
Alice M. Tybout
Keywords: circumstances
instances
judgments
Encoding and Judgment.
Issue Date: 1997
Publisher: Journal of Consumer Research
Abstract: When consumers learn about a new product, cues in the surrounding context have been found to bias their response to the product in two ways. In some instances, judgments of the product are assimilated toward the affect or descriptive implications associated with the context, whereas in other circumstances, responses are contrasted with or adjusted away from the context.
URI: http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/13934
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