Alliance University, Bengaluru
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https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/13946| Title: | Taste Versus the Market: An Extension of Research on the Consumption of Popular Culture |
| Authors: | Morris B. Holbrook Michela Addis |
| Keywords: | popular appeal (PA) expert judgment (EJ). |
| Issue Date: | 2007 |
| Publisher: | Journal of Consumer Research |
| Abstract: | Previous studies of cultural consumption have found a significant but weak relationship between expert judgment (EJ) and popular appeal (PA) and have suggested that this "little taste" phenomenon reflects a mediating role played by ordinary evaluation (OE) in diluting the association between EJ and PA. |
| URI: | http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/13946 |
| Appears in Collections: | Articles to be qced |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| Taste versus the Market.pdf Restricted Access | 3.37 MB | Adobe PDF | View/Open Request a copy |
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