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Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/13946
Title: Taste Versus the Market: An Extension of Research on the Consumption of Popular Culture
Authors: Morris B. Holbrook
Michela Addis
Keywords: popular appeal (PA)
expert judgment (EJ).
Issue Date: 2007
Publisher: Journal of Consumer Research
Abstract: Previous studies of cultural consumption have found a significant but weak relationship between expert judgment (EJ) and popular appeal (PA) and have suggested that this "little taste" phenomenon reflects a mediating role played by ordinary evaluation (OE) in diluting the association between EJ and PA.
URI: http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/13946
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