1. IR @ Alliance University
  2. Journal Articles Archive
  3. Articles to be qced
Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/13946
Full metadata record
DC FieldValueLanguage
dc.contributor.authorMorris B. Holbrook-
dc.contributor.authorMichela Addis-
dc.date.accessioned2024-03-01T08:03:10Z-
dc.date.available2024-03-01T08:03:10Z-
dc.date.issued2007-
dc.identifier.urihttp://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/13946-
dc.description.abstractPrevious studies of cultural consumption have found a significant but weak relationship between expert judgment (EJ) and popular appeal (PA) and have suggested that this "little taste" phenomenon reflects a mediating role played by ordinary evaluation (OE) in diluting the association between EJ and PA.-
dc.publisherJournal of Consumer Research-
dc.subjectpopular appeal (PA)-
dc.subjectexpert judgment (EJ).-
dc.titleTaste Versus the Market: An Extension of Research on the Consumption of Popular Culture-
dc.volVol. 34-
dc.issuedNo. 3-
Appears in Collections:Articles to be qced

Files in This Item:
File SizeFormat 
Taste versus the Market.pdf
  Restricted Access		3.37 MBAdobe PDFView/Open Request a copy
Show simple item record


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.