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https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/13950| Title: | Wanting a Bit(E) of Everything- Extending the Valuation Effect to Variety Seeking |
| Authors: | Caroline Goukens Siegfried Dew Itte |
| Keywords: | framework Variety Seeking. |
| Issue Date: | 2007 |
| Publisher: | Journal of Consumer Research |
| Abstract: | Markman and Brend! have demonstrated that individuals tend to regard as more valuable those objects that are able to satisfy an active desire. Building on their framework, we predicted that desire would enlarge the consideration set and, hence, affect variety-seeking tendencies in a product category. |
| URI: | http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/13950 |
| Appears in Collections: | Articles to be qced |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| Wanting a Bit(e) of Everything Extending.pdf | 2.94 MB | Adobe PDF | View/Open |
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