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Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/13950
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dc.contributor.authorCaroline Goukens-
dc.contributor.authorSiegfried Dew Itte-
dc.date.accessioned2024-03-01T08:03:10Z-
dc.date.available2024-03-01T08:03:10Z-
dc.date.issued2007-
dc.identifier.urihttp://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/13950-
dc.description.abstractMarkman and Brend! have demonstrated that individuals tend to regard as more valuable those objects that are able to satisfy an active desire. Building on their framework, we predicted that desire would enlarge the consideration set and, hence, affect variety-seeking tendencies in a product category.-
dc.publisherJournal of Consumer Research-
dc.subjectframework-
dc.subjectVariety Seeking.-
dc.titleWanting a Bit(E) of Everything- Extending the Valuation Effect to Variety Seeking-
dc.volVol. 34-
dc.issuedNo. 3-
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