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Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/13951
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dc.contributor.authorS. Christian Wheeler-
dc.contributor.authorJonah Berger-
dc.date.accessioned2024-03-01T08:03:11Z-
dc.date.available2024-03-01T08:03:11Z-
dc.date.issued2007-
dc.identifier.urihttp://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/13951-
dc.description.abstractResearch on priming effects has shown that primes with widely shared associations (i.e., stereotypes) affect the subsequent behavior of people in consistent ways (i.e., acting stereotypically). In this article, we present two experiments that show that the same primed construct can have different effects on the subsequent choices of different groups of people.-
dc.publisherJournal of Consumer Research-
dc.titleWhen the Same Prime Leads to Different Effects-
dc.volVol. 34-
dc.issuedNo. 3-
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