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https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/13953
Title: | Writing with Pictures- Toward a Unifying Theory of Consumer Response to Images |
Authors: | Linda M. Scott Patrick Vargas |
Issue Date: | 2007 |
Publisher: | Journal of Consumer Research |
Abstract: | Studies of response to advertising images follow parallel streams- one treats visuals as sensory data the other, operating under rhetorical theory, presumes that images are communicative artifacts. By revisiting a seminal article by Mitchell and Olson, we empirically demonstrate an alternative explanation for results under the sensory approach, while also establishing the basis for complex statements like tropes. |
URI: | http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/13953 |
Appears in Collections: | Articles to be qced |
Files in This Item:
File | Size | Format | |
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Writing with Pictures Toward a Unifying.pdf | 5.2 MB | Adobe PDF | View/Open |
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