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https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/13953
Full metadata record
DC Field | Value | Language |
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dc.contributor.author | Linda M. Scott | - |
dc.contributor.author | Patrick Vargas | - |
dc.date.accessioned | 2024-03-01T08:03:11Z | - |
dc.date.available | 2024-03-01T08:03:11Z | - |
dc.date.issued | 2007 | - |
dc.identifier.uri | http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/13953 | - |
dc.description.abstract | Studies of response to advertising images follow parallel streams- one treats visuals as sensory data the other, operating under rhetorical theory, presumes that images are communicative artifacts. By revisiting a seminal article by Mitchell and Olson, we empirically demonstrate an alternative explanation for results under the sensory approach, while also establishing the basis for complex statements like tropes. | - |
dc.publisher | Journal of Consumer Research | - |
dc.title | Writing with Pictures- Toward a Unifying Theory of Consumer Response to Images | - |
dc.vol | Vol. 34 | - |
dc.issued | No. 3 | - |
Appears in Collections: | Articles to be qced |
Files in This Item:
File | Size | Format | |
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Writing with Pictures Toward a Unifying.pdf | 5.2 MB | Adobe PDF | View/Open |
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