Alliance University, Bengaluru
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https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/13954| Title: | A study on the Service Quality of Lic As Expected and Perceived By Its Policy Holders |
| Authors: | Mrs. R.Vijayalakshmi Miss.Pa.Keerthi |
| Issue Date: | 2007 |
| Publisher: | Journal of Contemporary Research In Management |
| Abstract: | Customer service assumes vital importance in the marketing programmes of all modem organisations, specifically service organisations. As insurance is a service industry, the main focus is on the efficient and effective delivery of services to the policyholders. |
| URI: | http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/13954 |
| Appears in Collections: | Articles to be qced |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| A Study on The Service Quality.pdf | 1.39 MB | Adobe PDF | View/Open |
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