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Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/13954
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dc.contributor.authorMrs. R.Vijayalakshmi-
dc.contributor.authorMiss.Pa.Keerthi-
dc.date.accessioned2024-03-01T08:03:11Z-
dc.date.available2024-03-01T08:03:11Z-
dc.date.issued2007-
dc.identifier.urihttp://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/13954-
dc.description.abstractCustomer service assumes vital importance in the marketing programmes of all modem organisations, specifically service organisations. As insurance is a service industry, the main focus is on the efficient and effective delivery of services to the policyholders.-
dc.publisherJournal of Contemporary Research In Management-
dc.titleA study on the Service Quality of Lic As Expected and Perceived By Its Policy Holders-
dc.volVol. 2-
dc.issuedNo. 3 and 4-
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