Online Music Retail in India

Abstract

When Apple passed Wal-Mart to become the biggest music retailer in the US, it gave a clear signal of the future supremacy of digital downloads. The fact that a digital-only retailer has ascended to the top of the sales charts was not unexpected, but it did demonstrate just how much the music landscape has changed since the beginning of the decade. With the advent of the internet, the market dynamics of retailing in general has changed. The music industry is still largely untouched by this trend in the sense that online retailing for music has not yet started on a large scale in India. Music companies still market the music albums through the traditional ways of packaging in cassettes and CDs. These companies either market the movie songs or release albums only for known artists. Thus, there is no room for upcoming bright artistes who lack the funds required for launching an album.