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Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/14004
Title: An Analytical Study on Industry Perceptions on Ecrm
Authors: Prof Tapal Dula Babu
Keywords: US
UK and India Headquartered in Bangalore
India
CustomerAsset.com's services
Issue Date: 2009
Publisher: Journal of Contemporary Research In Management
Abstract: Electronic Customer Relationship Management (eCRM), a strategy that leverages very advanced technologies, is the way to cut through the 21 st century business chase. We experience eCRM ourselves everyday. Dinning at a favorite restaurant or taking our car in for a service is an interaction with a business that leaves us with an experience.
URI: http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/14004
Appears in Collections:Articles to be qced

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