Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/1411
Full metadata record
DC FieldValueLanguage
dc.contributor.authorAmulya M., Anand D.-
dc.date.accessioned2023-09-30T13:08:40Z-
dc.date.available2023-09-30T13:08:40Z-
dc.date.issued2011-
dc.identifier.urihttp://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/1411-
dc.description.abstractThe Telecom market in India is 2nd in the world after beating USA and trailing only after China. The global meltdown did not affect the telecom market world wide. While the market is making high profit, competitors are expanding their business, and going international. The Indian telecom behemoth, which once upon a time was the largest telecom player in the country, BSNL is seeing its market share and revenues shrink even as the telecom market grows rapidly. Inspite of having many strengths, which private players cannot even think of, BSNL is facing many problems after the entry of the private players into Indian telecom market, which needs to be addressed to wake up to the sleeping giant to regain its position as a market leader. This article makes a brief overview of the Indian telecom market, analyses the facts concerned with reference to BSNL in the present situation. The paper also suggests a long term solution to sustain the market pressure and to regain the past glory.en_US
dc.language.isoen_USen_US
dc.publisherIndian Journal of Marketingen_US
dc.subjectMarket Competenceen_US
dc.subjectEconomic growthen_US
dc.subjectBSNLen_US
dc.subjectTelecom Worlden_US
dc.subjectTelecom industryen_US
dc.titleMarket Competence of BSNL in the Present Dynamic Telecom Worlden_US
dc.typeArticleen_US
Appears in Collections:Article Archives

Files in This Item:
File Description SizeFormat 
Market Competence Of BSNL In The Present Dynamic.pdf
  Restricted Access
Market Competence Of BSNL In The Present Dynamic2.5 MBAdobe PDFView/Open Request a copy


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.