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Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/14130
Title: Behaviour of Customers in Retail Store Environment- An Empirical Study
Authors: Chimun Kumar Nath
Keywords: Consumer
Store environment
Interaction
Layout
Shopping planes.
Issue Date: 2009
Publisher: Journal of Management
Abstract: This study attempts to evaluate the behavour of a customer in retail store environment interaction. The methodology adopted in the paper looks for tracking of the time spent and the number of purchases made during shopping, toge ther with several other behavioural measures.
URI: http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/14130
Appears in Collections:Articles to be qced

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