Corporate Social Responsibility - the Indian Perspective

Abstract

A capitalist economy is usually keen on furthering the motive of sustained profitability whether it involves conglomerates or standalone firms. India, being one of the emerging superpowers is often perceived to be driven purely by the quest for corporate wealth. However, this study, brings out several instances of established firms investing in Corporate Social Responsibility (CSR) initiatives. It is observed that by and large, the older and more established firms apportion a larger portion of their profits towards community developmental activities. Not to be left behind, the annual reports of smaller firms bring out key findings: 1) these firms are keenly involved in furthering social and community interests and 2) the nature and pattern of deployment of resources to social causes and welfare programmes vary across firms.