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Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/14188
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dc.contributor.authorR. Venkataraman-
dc.date.accessioned2024-03-01T08:04:17Z-
dc.date.available2024-03-01T08:04:17Z-
dc.date.issued2015-
dc.identifier.urihttp://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/14188-
dc.description.abstractThe digital web today generates a huge amount of data with increasing complexity and at the same time provides a great opportunity to companies. With the advancements in technology, companies have learnt to handle this new opportunity to their advantage. Big Data today is a hot topic not only in the corporate board room but also in the political arena.-
dc.publisherJournal of Management and Entrepreneurship-
dc.subjectcorporate board room-
dc.subjecttechnology-
dc.subjectcompanies.-
dc.titleRiding the Big Data Wave for Innovative Marketing Strategies-
dc.volVol. 10-
dc.issuedNo. 2-
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