Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/14188
Title: Riding the Big Data Wave for Innovative Marketing Strategies
Authors: R. Venkataraman
Keywords: corporate board room
technology
companies.
Issue Date: 2015
Publisher: Journal of Management and Entrepreneurship
Abstract: The digital web today generates a huge amount of data with increasing complexity and at the same time provides a great opportunity to companies. With the advancements in technology, companies have learnt to handle this new opportunity to their advantage. Big Data today is a hot topic not only in the corporate board room but also in the political arena.
URI: http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/14188
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