Alliance University, Bengaluru
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https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/14188| Title: | Riding the Big Data Wave for Innovative Marketing Strategies |
| Authors: | R. Venkataraman |
| Keywords: | corporate board room technology companies. |
| Issue Date: | 2015 |
| Publisher: | Journal of Management and Entrepreneurship |
| Abstract: | The digital web today generates a huge amount of data with increasing complexity and at the same time provides a great opportunity to companies. With the advancements in technology, companies have learnt to handle this new opportunity to their advantage. Big Data today is a hot topic not only in the corporate board room but also in the political arena. |
| URI: | http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/14188 |
| Appears in Collections: | Articles to be qced |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| Riding the Big Data Wave For.pdf Restricted Access | 3.74 MB | Adobe PDF | View/Open Request a copy |
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