Please use this identifier to cite or link to this item:
https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/1420
Title: | Effect of Retail Sales Promotion on Buying Behaviour of Customers: An Empirical Study |
Authors: | Gopal Das |
Keywords: | Retail Sales Promotion Buying Behaviour |
Issue Date: | 2011 |
Publisher: | Indian Journal of Marketing |
Abstract: | The Indian market is currently witnessing a retail boom with Organized Retailers offering a whole assortment of goods and services to consumers under one roof with congenial shopping ambience. With the Indian retail boom, many players are entering the market with different retail formats. As a result, competition is becoming very tough. Each player is trying to attract more customers through different sales promotional activities. But, the exact picture of the impact of sales promotion on consumer behaviour is yet unclear to the retailers. This paper tries to find out the impact of demographic parameters on retail sales promotion and overall buyers' behavior on retail sales promotions. |
URI: | http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/1420 |
Appears in Collections: | Article Archives |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
Effect Of Retail Sales Promotion On Buying.pdf Restricted Access | Effect Of Retail Sales Promotion On Buying | 2.89 MB | Adobe PDF | View/Open Request a copy |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.