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Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/14205
Title: Cross Border Business Partnering in China and Paradigm Shifts in Relationship Marketing Strategies
Authors: R. Venkataraman
Keywords: flatter accentuated
global corporations and global marketing activities.
Issue Date: 2009
Publisher: Journal of Management and Entrepreneurship
Abstract: In an age that is strongly influenced by the on going globalization, the world is getting flatter accentuated by the growth in communication systems and technology. We have more availability of standardized products due to the ascendancy of global corporations and global marketing activities (Potteretal., 2004).
URI: http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/14205
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