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Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/14205
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dc.contributor.authorR. Venkataraman-
dc.date.accessioned2024-03-01T08:04:22Z-
dc.date.available2024-03-01T08:04:22Z-
dc.date.issued2009-
dc.identifier.urihttp://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/14205-
dc.description.abstractIn an age that is strongly influenced by the on going globalization, the world is getting flatter accentuated by the growth in communication systems and technology. We have more availability of standardized products due to the ascendancy of global corporations and global marketing activities (Potteretal., 2004).-
dc.publisherJournal of Management and Entrepreneurship-
dc.subjectflatter accentuated-
dc.subjectglobal corporations and global marketing activities.-
dc.titleCross Border Business Partnering in China and Paradigm Shifts in Relationship Marketing Strategies-
dc.volVol. 2-
dc.issuedNo. 2-
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