Globality- Harold L. Sirkin, James W. Hemerling and Arindam K. Bhattacharya

Abstract

The Boston Consulting Group (BCG) has been a spawning ground for many instant business theories, often decked out with new coinages and seldom failing to cast a spell on students of management. The present book, written by three consultants from the Group, runs true to form. It is all about the phenomenon of "competing with everyone from everywhere for everything" that the authors say, with deliberate hyperbole, characterizes the present global reality - they use the intriguing term 'globality' to describe it.