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https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/14232| Title: | Beating the Commodity Trap - Richard A. D Aveni |
| Authors: | C.P. Ravindranathan |
| Keywords: | Hyper Competition' sufficiently vindicated . |
| Issue Date: | 2010 |
| Publisher: | Journal of Management and Entrepreneurship |
| Abstract: | It was in 1994 that Richard A. D' Aveni through his seminal work 'Hyper Competition' advanced the argument that competitive advantage of companies was becoming unsustainable because of globalization and disruptive technology. Sixteen years on. he finds himself sufficiently vindicated to weigh in with the thesis that many companies today are actually in the grip or a deadly form of competition. |
| URI: | http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/14232 |
| Appears in Collections: | Articles to be qced |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| Book Review_Beating the Commodity Trap - Richard A. D' Aveni.pdf | 1.17 MB | Adobe PDF | View/Open |
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