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Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/14232
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dc.contributor.authorC.P. Ravindranathan-
dc.date.accessioned2024-03-01T08:04:36Z-
dc.date.available2024-03-01T08:04:36Z-
dc.date.issued2010-
dc.identifier.urihttp://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/14232-
dc.description.abstractIt was in 1994 that Richard A. D' Aveni through his seminal work 'Hyper Competition' advanced the argument that competitive advantage of companies was becoming unsustainable because of globalization and disruptive technology. Sixteen years on. he finds himself sufficiently vindicated to weigh in with the thesis that many companies today are actually in the grip or a deadly form of competition.-
dc.publisherJournal of Management and Entrepreneurship-
dc.subjectHyper Competition'-
dc.subjectsufficiently vindicated .-
dc.titleBeating the Commodity Trap - Richard A. D Aveni-
dc.volVol. 3-
dc.issuedNo. 3-
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