Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/14242
Title: Impact of Lifestyle on Investment Patterns of Individual Investors
Authors: Hari Sundar G. Ram
G. Rejikumar
Keywords: Investors
Lifestyle
segmentation
psychographics
Issue Date: 2011
Publisher: Journal of Management and Entrepreneurship
Abstract: The individual characteristics of investors across the world and especially of Indian investors have not been completely researched so far. With more and more investment companies turning up to attract investors it is a matter of great interest for all to know what motivates or propels an investor to adopt a particular investment style or pattern. An investor-driven marketing strategy necessitates an understanding of the demographic, socio-economic and psychographic characteristics of the investors in order to get a sharper picture of financial market segments. So far, in the financial services industry an acceptance of demographics as the total basis of marketing makes for an acceptance of the fact that affluent individuals each earning the same income and living in similar homes or same areas have the same financial needs. This, however, is not correct. The individuals may be equal in all aspects but their financial planning needs may be different. New studies suggest that the personality and lifestyle of a person have a great impact on his investment decision. The present research finds a correlation between lifestyles of individual investors and their demographic and investment related characteristics. The research is based on primary data collected from 72 investors through a self-designed questionnaire based on VALS (values and lifestyles survey) and results are derived using cluster analysis.
URI: http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/14242
Appears in Collections:Articles to be qced

Files in This Item:
File SizeFormat 
Im pact of Life ty le on Investment Patterns.pdf
  Restricted Access
3.38 MBAdobe PDFView/Open Request a copy


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.