An Empirical Study on Factors Affecting Consumer Adoption of Mobile Payments in Rural Area

Abstract

Rural areas, home to nearly 70% of the country's population. Rural people and their allied activities have significant impact on the economic progress of the country. Before the demonetisation in India, mobile payments are just only fluke in rural people. Following the much talked about 'demonetization' move by PM Narendra Modi-led government, the story of a cashless economy and digital transactions were pushed hard in the Indian Economy recently.