Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/14266
Title: An Empirical Study on Factors Affecting Consumer Adoption of Mobile Payments in Rural Area
Authors: Virendra Chavda
Keywords: Rural Consumers
Mobile payments
Issue Date: 2018
Publisher: Sankalpa Journal of Management and Research
Abstract: Rural areas, home to nearly 70% of the country's population. Rural people and their allied activities have significant impact on the economic progress of the country. Before the demonetisation in India, mobile payments are just only fluke in rural people. Following the much talked about 'demonetization' move by PM Narendra Modi-led government, the story of a cashless economy and digital transactions were pushed hard in the Indian Economy recently.
URI: http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/14266
Appears in Collections:Articles to be qced

Files in This Item:
File SizeFormat 
An Empirical Study on Factors Affecting.pdf
  Restricted Access
3.62 MBAdobe PDFView/Open Request a copy


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.