Business of Home Delivery of Daily Meals: A study on Micro-Entrepreneurship of Women from Kolkata

Abstract

Rice, dal, brinjal fry, vegetables, fish or mutton curry, with some chutney thrown in ... sounds just like home food? That's what Kolkatans are loving about the many new · services .that promise healthy, homely and reasonably priced food. Working couples, the elderly, bachelors - basically anybody unable or unwilling to spend time in the kitchen and .at the same time loathe to eating out because of rich and oily food - are part of this new trend in Kolkata. A few people like it so much that they have practically shut down their kitchens! Many educated and modem women of Kolkata are grasping this opportunity and they are not making few bucks, but also doing big businesses of lakhs of rupees annual turnover over the years. The study attempts to explore the different commercial aspects of such entrepreneurial initiatives like strategizing such ventures at the initial years, opportunities and problems associated with such business and further developing innovative ideas to make such more ventures to come up with more professional vigor. In the process of this exploratory research a selected number of successful women entrepreneurs of Kolkata from home delivery business have been interviewed and appropriate methodologies have been adopted to gel th<.! best possible results.