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https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/14321| Title: | No is Not Enough - Naomi Klein |
| Authors: | C. P. Ravindranathan |
| Keywords: | Republican nomination personal brand building. |
| Issue Date: | 2017 |
| Publisher: | Journal of Management and Entrepreneurship (JME) |
| Abstract: | The ascent of Donald Trump to the US Presidency is universally regarded as a shock to the system. But what is remarkable is that Donald Trump himself seems to have viewed his capture of the most powerful office in the world, at any rate after he had won the Republican nomination, as the ultimate success of his adroit personal brand building in the world of superbrands. As for the Presidency itself, Donald Trump would famously have deal making as the centerpiece of his vocation. |
| URI: | http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/14321 |
| Appears in Collections: | Articles to be qced |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| Book Review No Is Not Enough.pdf Restricted Access | 910.62 kB | Adobe PDF | View/Open Request a copy |
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