Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/14324
Title: Marketing Development Strategy in Chinese Companies Working in Medical Devices Industry
Authors: Bert Wolfs
Bayan Konirbay
Keywords: Chinese Companies
Chinese Culture
International Market
Marketing Development
Medical Devices
Chinese Comp anies
Strategic Factors.
Issue Date: 2017
Publisher: Journal of Management Entrepreneurship (JME)
Abstract: This article describes the peculiarity and marketing strategy development for the quick growth of Chinese companies working in the Medical Devices field in the international market. This strategy is analyzed through the perspective of Chinese traditional values, particularly based on the work of Sun Tzu: The Art of War, where the main strategy principles mentioned are moral virtue, foreknow/edge, dispositions, adaptability, and strategic advantage. The researchers use interviews with top and middle level managers of several companies and their own experiences to describe the policy of marketing activities undertaken by these Chinese companies in recent years.
URI: http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/14324
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