Please use this identifier to cite or link to this item:
https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/14324
Title: | Marketing Development Strategy in Chinese Companies Working in Medical Devices Industry |
Authors: | Bert Wolfs Bayan Konirbay |
Keywords: | Chinese Companies Chinese Culture International Market Marketing Development Medical Devices Chinese Comp anies Strategic Factors. |
Issue Date: | 2017 |
Publisher: | Journal of Management Entrepreneurship (JME) |
Abstract: | This article describes the peculiarity and marketing strategy development for the quick growth of Chinese companies working in the Medical Devices field in the international market. This strategy is analyzed through the perspective of Chinese traditional values, particularly based on the work of Sun Tzu: The Art of War, where the main strategy principles mentioned are moral virtue, foreknow/edge, dispositions, adaptability, and strategic advantage. The researchers use interviews with top and middle level managers of several companies and their own experiences to describe the policy of marketing activities undertaken by these Chinese companies in recent years. |
URI: | http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/14324 |
Appears in Collections: | Articles to be qced |
Files in This Item:
File | Size | Format | |
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Marketing Development Strategy.pdf Restricted Access | 3.18 MB | Adobe PDF | View/Open Request a copy |
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