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https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/14346| Title: | The Impact of Visual Merchandising on Consumer Store Choice Decisions in Supermarkets of Uttar Pradesh |
| Authors: | Shailendra Saxena Bibek Roy Choudhary |
| Keywords: | products prices promotions and retailing networks. Therefore visual |
| Issue Date: | 2013 |
| Publisher: | Journal of Moti Lal Rastogi School of Management |
| Abstract: | Nowadays, the retailing industry has developed into a more mature stage. Within an intensively competitive market, it is difficult for retailers to take advantages from products, prices, promotions, and retailing networks.Therefore, visual merchandising brings the placefull of opportunities to differentiate itself from competitors in the market. |
| URI: | http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/14346 |
| Appears in Collections: | Articles to be qced |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| The Impact of Visual Merchandising.pdf Restricted Access | 990.54 kB | Adobe PDF | View/Open Request a copy |
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