Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/14354
Title: Understanding the Rural Consumer Behaviour
Authors: Vinay Kumar Yadav
Dr Sankalp Srivastava
Keywords: louseholds. Rural Population
Villages
RuralConsumers
R.ural Economy
Income Groups
Caste System.
Issue Date: 2016
Publisher: Journal of Moti Lal Rastogi School of Management
Abstract: India is known as a nation of villages. Its a nation of 6.4 Lakh villages with 128 million households and the rural population is nearly three times to the urhan population. Rural areas are differently exhihit than urban areas in terms of characteristics like Family structure, Literacy levels, occupational pallerns, social customs and traditions, and several other features.
URI: http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/14354
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