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dc.contributor.authorVinay Kumar Yadav-
dc.contributor.authorDr Sankalp Srivastava-
dc.date.accessioned2024-03-01T08:05:47Z-
dc.date.available2024-03-01T08:05:47Z-
dc.date.issued2016-
dc.identifier.urihttp://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/14354-
dc.description.abstractIndia is known as a nation of villages. Its a nation of 6.4 Lakh villages with 128 million households and the rural population is nearly three times to the urhan population. Rural areas are differently exhihit than urban areas in terms of characteristics like Family structure, Literacy levels, occupational pallerns, social customs and traditions, and several other features.-
dc.publisherJournal of Moti Lal Rastogi School of Management-
dc.subjectlouseholds. Rural Population-
dc.subjectVillages-
dc.subjectRuralConsumers-
dc.subjectR.ural Economy-
dc.subjectIncome Groups-
dc.subjectCaste System.-
dc.titleUnderstanding the Rural Consumer Behaviour-
dc.volVol. 9-
dc.issuedNo. 1-
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