The Increasing Green Marketing -Initiatives By Indian

Abstract

As resources are limited and human wants are unlimited, it is important for the marketers to utilize the resources efficiently without waste as well as to achieve the organization's objective. So green marketing is inevitable. Green Marketing involves enveloping and promoting products and services that satisfy customers’ wants and needs for Quality, Performance, Affordable Pricing and Convenience without having a detrimental input on the environment. Th e green marketing has evolved over a period. There is growing interest among consumers all over the world regarding the protection of the environment. Worldwide evidence indicates people are concerned about the environment and are changing their behavior., Companies that develop new and improved products and services with environment inputs in mind give themselves access to new markets, increase their profit sustainability, and enjoy a competitive advantage over the companies which are not concerned for the environment.